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The Coastal Pro Project

CoastalPro focuses on developing the following skills:

01

The Stay

Learn the Principles
Learn about different types of tourism and how to create custom experiences using games and field research.

02

The Experience

Create a Hospitality Concept
Accommodation, food and beverage, transportation, and recreation and entertainment, and their interdependence.

03

The Adrenaline

Build a Tourism Experience
Water sports tourism, including extreme sports and beach-based activities, with a focus on safety and inclusiveness, health and wellness components.

04

The Environment (ESG)

Comply with Environmental, Social, Governance
topics, environmental and social challenges, stakeholder roles, and material ESG characteristics for tourism businesses.

05

The brand

Promote your Tourism Business
Destination branding, marketing tactics, storytelling methods for effective communication with targeted audiences.

06

The Business

Build your Tourism Business Strategy
Recap of business tools and theory, with special attention given to strategy and foresight as a tool for risk mitigation.

Learn more

From Concept to Project

  • Coastal tourism is a pillar of the blue economy
    A crucial part of the sustainable and environmentally friendly future we envision for Europe.
  • Main objective of our project
    Create cutting-edge learning tools, provide top quality training courses and support, and develop a framework for next-generation skills in coastal tourism.
  • Shift away from unsustainable tourism models
    Create innovative, eco-friendly, and sustainable tourism experiences that will bring life back to neglected coastal communities and make the most of natural and cultural maritime heritage as a tourist attraction.
  • Our vision
    Create a significant number of jobs and business opportunities while preserving the local character and environment.
  • Call priorities
    Creating innovative educational material, developing and piloting innovative teaching and training approaches, establishment and maintenance of collaboration frameworks, and pooling and sharing of resources.

CoastalPro Components

CoastalPro Simulation Learning

The COASTALPRO simulation game is designed to be integrated with our training modules to provide a unified learning and educational experience. The game is not an arcade game but rather a playful learning experience that simulates a real scenario of building a tourism business.

  • A Simulation Game

    Students work on specific personalised tasks and missions, simulating the setup of their own business. They design their own coastal tourism product, based on their own interests, location, area priorities.

  • Peer Evaluation

    Their ideas will be evaluated by their peers. Players review and evaluate the work of other players.

  • Cohort learning

    A sense of community and accountability. Every module starts with masterclasses from people from the industry.

  • Gaming Elements

    Game mechanics will require students to consider various aspects of the tourism industry: marketing, customer service, and sustainability.

  • Speed & Flexibility

    Brief and appealing 10–12 week program built on playful Interactive learning and simulation of real cases (ideation, co-design).

  • Skills & Certifications

    A Tourism Skills framework that can lead to a recognised certification.

Cohorts Training

CoastalPro prepares learners for the current and future demands of the job market by developing the following skills:

Skilling: New generation

Focus on undergraduate students that look for further skills and opportunities. Target students across sectors and disciplines that may be interested in expanding their career horizons.

Up-skilling: Young Graduates

Target graduate students from the hospitality and related industries who believe they need additional skills to boost their job prospects.

Re-skilling: Professionals

Young professionals and entrepreneurs, with some experience, in the start of their career, independent of sector that would like to advance their career.

Inspiring: Young Entrepreneurs

Inspiring young entrepreneurs Focus on young professionals and aspiring entrepreneurs that are interested in creating their own businesses

A Strong Community

Support Mechanism

Coaching & mentoring with experts and professionals in the field. Career advise. Business coaching.

Crowdfunding

Ideas of the best students to be exposes into real situations and get a learn first-hand the elements of funding.

Internships/ Apprenticeships

Best students offered short placements and internships to industry.