As part of the 2024 European Maritime Day (EMD) celebrations, the School of Journalism and Mass Communications at Aristotle University of Thessaloniki (AUTH) organized an innovative university project titled “Sustainable Coastal and Maritime Tourism,” under the EU-funded CoastalPro initiative.

📚 The project brought together 50 students —15 Greek and 35 Erasmus participants from 14 countries—enrolled in the course “Travel Journalism and Communication.” Their mission? To explore how journalism and public communication can foster a more responsible and sustainable travel lifestyle in coastal and maritime destinations.

🌍 What They Did

✔ Researched ocean-related global challenges, EU and UN policies, and sustainable tourism issues

✔ Analyzed travel media content and its influence on perceptions of coastal tourism

✔ Created digital communication campaigns targeting young travelers and the general public

✔ Produced travel content using social media, podcasts, and webcasts

This initiative aimed to build ocean literacy among journalism students and empower them to be ambassadors of sustainable travel practices in their countries and communities.

📈 Impact: The student-led campaigns reached over 4,000 people online, using storytelling and multimedia tools to raise awareness about ocean sustainability and responsible coastal tourism.

👏 Congratulations to our partners at AUTH for this creative and impactful contribution to EMD 2024!

#CoastalPro #EMD2024 #BlueCareers #SustainableTourism #TravelJournalism #OceanLiteracy #AUTH #Erasmus #DigitalStorytelling