We’re thrilled to announce our next CoastalPro Masterclass, designed to inspire and guide our participants and alumni as they develop their final projects.

📅 Date: Tuesday 29th April 2025

⏰ Time: 11:00 – 13:00 CET / 12:00 – 14:00 Greek time

🌐 Open to: All active participants and alumni of the CoastalPro program

🎯 Masterclass Theme:

Sustainability, Branding & Strategy in Adventure Coastal Tourism

This immersive session will bring together industry leaders and coastal tourism entrepreneurs to explore key trends, innovations, and actionable insights in the evolving world of sustainable and experience-based tourism.

Keynote Speakers

• Mrs Eleni Andreadi, Sani Oikos- TBC
• Mrs. Debbie Richardson, Sustainable Leader at Oman Sail
• Mr. Allard Marx, CEO, AETHIC
• Mr. Spyros Kouvelis, Board Member, EU Mission Restore our Ocean and Waters / Director, Institute for Sustainable Development – EPLO
• Mr. Konstantinos Galatsopoulos, SCK
• Ms. Christina Deligianni, CEO, Verimpact / Policy and Programs Director, Institute for Sustainable Development – EPLO

The presentations will be followed by a panel discussion, and a Q&A.

Background and Rationale

In the context of the EMFF-funded project, CoastalPro, the Institute for Sustainable Development – EPLO and its partners will be organizing a two-hour masterclass on sustainable tourism practices, featuring an introduction to Sustainability and ESG, a presentation on Branding and presentations by and discussion with prominent industry figures from coastal tourism.

The objectives of the webinar include:

This two-hour masterclass, organized under the EMFF-funded CoastalPro project by the Institute for Sustainable Development – EPLO and its partners, aims to raise awareness, build capacity, and encourage knowledge exchange around sustainable tourism practices in coastal regions.

The event will serve as an introductory platform for tourism professionals, local stakeholders, and businesses to explore:

• Core principles of Sustainability and ESG (Environmental, Social, Governance) as they apply to coastal tourism;
• Effective branding strategies that align with sustainability values and enhance the appeal and competitiveness of coastal destinations;
• Real-world insights and practical experiences shared by leading figures from the coastal tourism industry, providing participants with concrete examples and inspiration;
• An interactive discussion, fostering dialogue between experts and participants to explore challenges, best practices, and collaborative opportunities.

The masterclass supports the broader goals of the CoastalPro project to promote environmentally responsible, socially inclusive, and economically viable coastal tourism, in line with EU Blue Economy and Green Transition objectives.

🔍 Agenda Highlights

(120 Minutes)

11:00 – 11:05 CET | Welcome Remarks

Moderator: Marina Deligianni, Training and Community Manager, Institute for Sustainable Development,EPLO

• Welcome participants and present the objectives of the workshop.

11:05 – 11:15 | CoastalPro Project Intro by Odysseas Spyroglou, Project Coordinator, CoastalPro

🌱 Sustainability & ESG in Tourism

**11.15-11.20 | Mission Ocean by Spyros Kouvelis, Board Member EU Mission Ocean-  Director Institute for Sustainable Development, EPLO

11.20-11.25 | Introduction to Sustainability and ESG by Christina Deligianni, Policy and Programs Director, Institute for Sustainable Development, EPLO

11:25 – 11:30 | Q&A Session

🍃 Sustainable Practices in Tourism

11:30 – 11:40  | 10 min presentation by Eleni Andreadi, Sani Oikos- TBC

11.40 – 11.50  | 10 min presentation by Debbie Richardson, Oman Sail

11.50 – 12.00  | 10 min presentation by Allard Marx, AETHIC

12.00 – 12.10  | 10 min Panel discussion

12.10 – 12.20  | Q&A Session

💡 Branding, Strategy & the Future of Coastal Tourism

12.20 – 12.30 | 10 min presentation by Konstantinos Galatsopoulos, SCK

12.40 – 12:50 | 20 min presentation on Branding Marketing by ………. TBC

12.50 – 13.00 | Q&A Session

🗓️ Mark your calendars and stay tuned for registration details!

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